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If you are looking for an affordable Japanese brightening lotion, Hada Labo Shirojyun Premium is one of the most popular options.
I used it for several months on my sensitive skin, and in this review I’ll share the ingredients, texture, and how to use it.
Hada Labo Shirojyun Premium Review
The lotion comes in two types: Normal and Moist.
I used the Moist version, which has a slightly thicker texture than water and spreads easily on the skin.
During the summer it sometimes felt a bit sticky, so I think the Normal type is better for hot weather, while the Moist type works well in the cooler months. Apart from the texture, there is not much difference between the two.
If I had to mention a drawback, it would be that the hydration level was not strong enough on its own, so I usually followed up with a cream.
How to Use Hada Labo Shirojyun Premium
I used this lotion after cleansing my face.
I poured a small amount into my palm and gently pressed it onto my skin until it was absorbed. A hand-pressing motion works better than using a cotton pad, and it helps the skin feel more hydrated.
For the best results, it is recommended to use the emulsion from the same Shirojyun series after the lotion.
Key Ingredients of Hada Labo Shirojyun Premium
Hada Labo is a skincare brand from Rohto Pharmaceutical in Japan.
The Shirojyun series is made for brightening care — the name “白潤” means “white” and “moisture” in Japanese.
Product Ingredients
Within this series, Shirojyun Premium is positioned as a brightening lotion with added moisturizing effects.
Here are the main active ingredients:
| Type of Ingredient | Ingredient |
|---|---|
| Skin-brightening | Tranexamic Acid |
| Anti-inflammatory | Glycyrrhizic Acid 2K |
| Skin-conditioning Moisturizing | Magnesium Ascorbyl Phosphate (Vitamin C derivative) Vitamin E |
| Moisturizing | Hydrolyzed Hyaluronic Acid (Nano Hyaluronic Acid) Sodium Hyaluronate Na-2 |
Ingredients not included
This lotion also avoids unnecessary additives, which makes it gentle on the skin:
- Fragrance-Free
- Dye-Free
- Mineral Oil-Free
- Alcohol (Ethanol)-Free
- Paraben-Free
Where to Buy
Hada Labo Shirojyun Premium is a popular product and can be found in most stores that carry skincare items.
You can find it at:
- Drugstores
- Supermarkets such as AEON and Ito-Yokado
- Home Centers
- Electronics Retailers
- Variety Stores like Loft
Additionally, it’s available for purchase online. → Amazon Japan.
Summary
Hada Labo Shirojyun Premium is an affordable brightening lotion that is easy to find in Japan.
I felt it helped even out my skin tone, though the hydration level was not very strong on its own.
If you are looking for a simple lotion to add to your skincare routine, especially for brightening care, it is worth trying.
For dry skin, I recommend pairing it with an emulsion or cream for extra moisture.
If you want to see more ideas of what to bring home from Japan, check my full list here → Five Must-Buy Things in Japan
