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Are you curious about Hada Labo Shirojyun Premium? Are you finding your skin growing duller as you age? If so, you should definitely check out this article.
I’m in my 30s and have sensitive skin, and lately, I’ve been a bit troubled by the spots emerging on my skin. I’ve been using is “Hada Labo Shirojyun Premium” from ROHTO Pharmaceutical Co., Ltd. Japanese cosmetics are renowned for their high quality and are favored not just domestically but also overseas.
Plus, they’re affordable at drug stores, making it easy to use generously on your skin.
In this article, I will be sharing “Hada Labo Shirojyun Premium” If you visit Japan, please try it at a drugstore or department store. And for those eager to purchase it immediately, I’ve included Amazon Shop links.
Details of Hada Labo Shirojyun Premium
Features and effects of the product

Hada Labo is one of the skincare brands of Rohto Pharmaceutical, a Japanese manufacturer of over-the-counter medicines and cosmetics.
Shirojyun is a skincare series within Hada Labo that specializes in skin brightening. The name “白潤” means “白=white” and “潤=moisture” in Japanese kanji.
There are several types within this series, but I will explain the differences in detail in another article.What I’m using is Hada Labo Shirojyun Premium.
Product Ingredients
Shirojyun Premium is a skin brightening lotion. Although it’s lotion, it’s like a potency of a beauty serum. This product not only contains skin-brightening ingredients but also anti-inflammatory ingredients.
The active ingredients are as follows:
Type of Ingredient | Ingredient |
---|---|
Skin-brightening Ingredient | Tranexamic Acid |
Anti-inflammatory Ingredient | Glycyrrhizic Acid 2K |
Skin-conditioning Moisturizing Ingredients | Magnesium Ascorbyl Phosphate (Vitamin C derivative) Vitamin E |
Moisturizing Ingredients | Hydrolyzed Hyaluronic Acid (Nano Hyaluronic Acid) Sodium Hyaluronate Na-2 |
Ingredients not included
Apart from the beneficial active ingredients, this product avoids the use of unnecessary components.
- Fragrance-Free
- Dye-Free
- Mineral Oil-Free
- Alcohol (Ethanol)-Free
- Paraben-Free
As someone with sensitive skin that’s prone to roughness and dryness, I appreciate that it’s ethanol-free and kind to my skin.
My Personal Review of Shirojyun Premium:
The lotion is available in two varieties: Normal and Moist. I’ve been using the Moist-type, which has a slightly viscous texture. It feels wonderfully smooth on the skin and spreads easily without causing too much friction – it’s very gentle.

Using the Moist-type in the summer can feel a bit sticky, so I recommend switching to the Light-type during the hotter months, or choosing based on the season. Aside from the texture, there’s little difference between the Moist and normal versions. Choose the one that feels best to you.
If there’s a downside, it’s that it could use a bit more moisturizing ingredients.
How to use Hada Labo Shirojyun Premium.
First, please remove your makeup and wash your face. Then, apply the lotion and follow up with the emulsion.
Dispense an appropriate amount of lotion into the palm of your hand and gently press it into your entire face. Using a hand-pressing motion will make it even more moisturizing.
For the best results, I recommend using the lotion and emulsion from the same series.
Where can you buy Hada Labo Shirojyun Premium in Japan?
Shirojyun is quite a popular product, so it can be found in almost any store in Japan that carries skincare items.
For instance, the product can be found at the following places:
- Drugstores
- Supermarkets such as AEON and Ito-Yokado
- Home Centers
- Electronics Retailers
- Variety Stores like Loft
Additionally, it’s available for purchase online.
When choosing a lotion, you select between the moist type and normal one. The moist type is marked here as ‘しっとりタイプ’.

Shirojyun Premium: Recommended for Spot & Roughness Prevention
In conclusion, Hada Labo Shirojyun Premium is a versatile skincare product suitable for those struggling with skin issues.
Whether you’re in your 30s like me, or at any other stage of life, this product is a great addition to your skincare regimen.
I recommend trying Hada Labo Shirojyun Premium for yourself to experience its impressive skin-brightening and moisturizing effects firsthand.